Generation Z

Born: 1997-Onward (currently age 23 or under)

Sixty-seven million Americans are part of Generation Z. Members of this generation have been raised with a digital connection to society. They are also the most racially and ethnically diverse generation, with 48 percent identifying as nonwhite.

at a glance

10%

of eligible voters in the 2020 U.S. presidential election
are projected to be members of Generation Z
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35%

of Gen Zers
(those born after 1996) say they know someone who prefers that others use gender-neutral pronouns to refer to them
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48%

of Americans
in Generation Z are nonwhite
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11%

of members of Generation Z
(born 1997 onward) had a different address in 2018 than they did a year earlier
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67M

Americans
are part of Generation Z
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45%

of eligible Gen Z voters
in the 2020 U.S. presidential election are projected to be nonwhite
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13%

of members of Generation Z
live in rural areas
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97% of American teens are on social media. How do they navigate its challenges?

How Teens Use Social Media

97% of American teens are on social media. How do they navigate its challenges?

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Defining Our Six Generations

Your guide to America's six living generations

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