Trends
It’s hard to pin down Americans. From our love of the latest technology (more than half of Americans under 50 use a digital voice assistant) to our desire to hunker down in libraries (53 percent of Millennials visited a public library in the past year, more than any other generation), we make and break trends.

Find the trendiest trend facts here.
The Flip Side

68%

OF AMERICAN ADULTS
say they at least occasionally get news on social media
At the same time…
Flip to Find Out
Flip to Find Out

57%

OF THOSE WHO GET NEWS ON SOCIAL MEDIA
expect the news they see there to be inaccurate
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Millennials respond as libraries evolve

Going Beyond the Bookshelves

Millennials respond as libraries evolve

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Americans over 65 are increasingly embracing technology—and some have mixed feelings

More Screen Time for Seniors

Americans over 65 are increasingly embracing technology—and some have mixed feelings

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